GOOGLE ADS
With the monthly budget we’ve had for the past year and a half ($700), we’ve been using most of our ad spend on Search campaigns that target relevant yacht-related keywords, to drive users who have interest in yacht acquisition/ brokerage to the website.
Main Takeaways
1st April 2022 – 31st December 2022
Ad Spend: $6,554.04
Engagement Metrics:
Total Clicks: 13,853
Total Impressions/ Users Reached: 213,855
CTR: 6.48%
Average Cost-per-click: $0.47
Leads:
Conversions – Phone Calls: 40
Conversions – Form Submissions: 19
Conversions – Email Link Clicks: 14
Conversion – Yacht Searches: wasn’t tracking in 2022
Total Conversions: 73
Ad Spend:$5,589.09
Engagement Metrics:
Clicks: 12,825
Impressions:137,306
CTR:9.34%
Average Cost-per-click:$0.44
Leads:
Conversions – Phone Calls:31
Conversions – Form Submissions:17 Conversions
Email Link Clicks:14
Conversion – Yacht Searches:wasn’t tracking in 2022
Overall Conversion:62
Average Cost-per-lead:$90.14
Ad Spend:$964.95
Engagement Metrics:
Clicks:1028
Impressions:76,549
CTR:1.34%
Average Cost-per-click:$0.94
Leads:
Conversions – Phone Calls:9
Conversions – Form Submissions:2 Conversions
Email Link Clicks:0
Conversion – Yacht Searches (shows intent):wasn’t tracking in 2022
Overall Conversion:11
Average Cost-per-lead:$87.72
FACEBOOK ADS
Our overarching goals for Alexander Marine’s organic social media accounts were as follows:
1. Increase their brand awareness
2. Cultivate a growing following
3. Position them as market leaders in luxury yacht sales
Ad Spend:$5,589.09
Engagement Metrics:
Clicks: 12,825
Impressions:137,306
CTR:9.34%
Average Cost-per-click:$0.44
Leads:
Conversions – Phone Calls:31
Conversions – Form Submissions:17 Conversions
Email Link Clicks:14
Conversion – Yacht Searches:wasn’t tracking in 2022
Overall Conversion:62
Average Cost-per-lead:$90.14
Ad Spend:$964.95
Engagement Metrics:
Clicks:1028
Impressions:76,549
CTR:1.34%
Average Cost-per-click:$0.94
Leads:
Conversions – Phone Calls:9
Conversions – Form Submissions:2 Conversions
Email Link Clicks:0
Conversion – Yacht Searches (shows intent):wasn’t tracking in 2022
Overall Conversion:11
Average Cost-per-lead:$87.72
SOCIAL MEDIA ORGANIC
Our overarching goals for Alexander Marine’s organic social media accounts were as follows:
1. Increase their brand awareness
2. Cultivate a growing following
3. Position them as market leaders in luxury yacht sales
Please note our paper backdrop use does require an additional payment of $100. *Weekends and after hours incur additional fees
